Experiential learning is an integral part of the curriculum for students in MBA programs. They provide students with the opportunity for hands-on learning and collaboration, and culminate in projects that result in real-world application where students contribute to initiatives that extend far beyond the classroom.
Please note: Experiential learning offerings vary by semester. Entry to these opportunities depend on program availability and may comprise an application and approval process. Some offerings will require out-of-pocket costs and fees.
Here is a sampling of current and recent offerings:
This fall 2019 directed practicum taught by John Neeson, co-founder emeritus of global B2B research and advisory firm SiriusDecisions, focuses on learning and applying B2B marketing analytical skills and best practices in a real-world context. Student teams take on projects for client companies, applying rigorous analytical skills drawn from cutting-edge digital and analytical tools to solve marketing issues.
Examples of projects include segmentation and analysis, sales productivity and marketing alignment, and marketing ROI and campaign strategy. Leading B2B technology, financial services, healthcare, and advanced manufacturing companies—including Adobe, Microsoft, LogMein, Analog Devices, 3M, and PTC—have used these approaches to impact top and bottom-line performance.
Some of the highly sought after skills students will gain from the course are digital marketing techniques, marketing waterfall analytics, account-based marketing, audience-centric campaign planning, and content strategy.
In this spring 2020 directed practicum, MBA students will work with an industry leading company in digital therapeutics that creates personalized digital therapeutics engineered to directly improve cognitive impairments. Participants will develop a comprehensive go-to market and messaging strategy for the company as they look to expand into and beyond the world of cognitive impairment treatment, including attention disorder and adult and pediatric impairments.
In this fall 2019 research and development project for Fidelity Investments, MBA students will look at the catering of products and services to newer generations. Students will research their attitudes and behaviors in regards to spending, financial services, and technology, with the aim of developing mobile application engagement.
Students will specifically partner with Fidelity’s Center for Applied Technology, which conducts research and experimentation with AI, VR, machine learning, and blockchains to find fin-tech related solutions.
The International Project Seminar is a collaborative consulting project. In spring 2020, graduate students from the Boston College MBA program and the Friedrich Alexander University in Nuremberg, Germany, will collaborate on a project entitled, “Exploring ‘Digital Competencies’: What Are They?” Students will work with the German technology enterprise Diehl Group, engaging with stakeholders and executives on a project that will rely on qualitative empirical data generated by case studies comparing the United States and Germany.
In spring 2019, students from the Boston College MBA program and the Friedrich Alexander University School of Business and Economics in Nuremberg, Germany, joined forces to identity and analyze digital-driven business models for partner company, DATEV eG, a software developer and IT service provider, culminating in a final presentation of project results in April.
In spring 2018, students in the seminar worked with Nuremberg-based TeamBank to formulate innovative digital banking solutions for our times. Read more about the project.
In this fall 2017 project, MBA students worked with the patrons of the McMullen Museum at Boston College to develop a long-term strategic plan to help the museum achieve its mission of playing a major role in the cultural and intellectual life of the University. Students worked on project deliverables, including stakeholder interviews, SWOT analysis, comparable institution research, strategic recommendations, and a tactical plan of execution.
Offered in spring 2019, this experiential learning course involved MBA students conducting market research and analysis on a revolutionary and proprietary material and process developed by Dr. Michael J. Naughton of the Naughton Lab at Boston College. The project resulted in the creation of a comprehensive business plan including data-supported recommendations for strategies, tactics, and implementation.
MBA students in this fall 2018 directed practicum developed a comprehensive marketing strategy and implementation plan for OR Dx + Rx: Solutions for Surgical Safety, a national healthcare consulting firm. Students on the project workd directly with several nationally recognized healthcare experts to target a diverse client base. Read a feature article about the project.
Boston College Chief Executives Club
Several times each year, Boston’s business leaders gather at the Boston College Chief Executives Club, long recognized as one of the country’s premier business forums. The keynote speakers at these events are CEOs drawn from the top echelons of their fields—thought leaders who welcome the opportunity to address an audience of their peers. Among the recent speakers are Disney’s Bob Iger, Nike’s Mark Parker, and IBM's Virginia Rometty.
An elite group of Boston College graduate students are invited to attend CEO Club events throughout the year. Learn more about the CEO Club.
Edmund H. Shea Jr. Center for Entrepreneurship
The Shea Center at the Carroll School of Management engages undergraduate and graduate students in the field of entrepreneurship. Through programs like Accelerate@Shea and the Strakosch Venture Competition, the Center provides student startups with expert advice, space, and funding to launch and grow their business. Learn more about entrepreneurship at the Shea Center.
The Graduate Management Association (GMA), which represents the student body of Carroll School Graduate Programs, offers a range of clubs that facilitate applied learning and networking opportunities. Learn more about GMA club activities.
Workshops and Training
In the past, resources for Carroll School graduate students have included ARGUS training, Wall Street Prep, case interview prep, as well as workshops on data analytics software. Students are encouraged to check the Boston College events calendar for available offerings.